Evaluation Methods Coursework Example | Topics and Well Written Essays - 1750 words

Evaluation Methods - Coursework Example t will first provide a brief overview of evaluation design and methodology followed by discussing the importance of strategic questioning, interview techniques, and evaluation design. Eventually, the student will examine the different types of research evaluation designs and methodologies by comparing and contrasting each of the widely used research evaluation and methodologies. Based on the scope and limitation of each research evaluation design and methodology, the type of research study wherein each of the research evaluation design and methodology is proven to be effective will be discussed prior to the conclusion. There are a lot of evaluation design and methodology to consider when conducting a research work. In order to develop a good research study, the researcher should be able to effectively mix-and-match the methodological designs which can either be (1) experimental; (2) quasi-experimental; or (3) non-experimental evaluation with the use of either descriptive, normative, or causal methodological approaches (Grosshans & Chelimsky, 1991); together with the different available evaluation approaches like: (1) theory-based; (2) goal free; or (3) constructivist. (Weiss, 2005) When conducting a sample survey, researcher may chose from evaluation designs like cross-sectional or panel. (Grosshans & Chelimsky, 1991) Depending on the main goal of the researcher, other approaches like quantitative, qualitative methods or both can be used when conducting a sample survey. In general, the type of evaluation design and methodology used in a research study is highly dependent on the main purpose of the study. (Rutman, 1980) For example: A quasi-experimentation design and analysis is highly recommended for field settings. (Campbell & Cook, 1979: p. 405) Other types of evaluation design suitable for field experiment includes: (1) true experiment – also known as the experimental approach; (2) non-equivalent comparison group; or (3) time-series. (Grosshans &

Coperate strategy Essay Example | Topics and Well Written Essays - 1500 words

Coperate strategy - Essay Example From 1988 to 97, it grew from a Uk/European food company into one of world's largest producers of sweeteners and starches in the world. With globalization, profits were expected to soar. However, inspite of the major expansion programme, profits were down by 60million from 1991 to 97.This made the company think of new products, which could give them an edge over the competitors. Sucralose, which is marketed under the trade name SPLENDA, was the result of over 30 years of research by Tate and Lyle and is now the subject of over 30 patents, which describe its manufacture. The sweetener is not manufactured under license by anyone else and is only produced at Tate and Lyle's two sites - in the US, and now in Singapore too. The sweetener has found use in over 4,000 products including drinks, breakfast bars and ice creams. To combat the risks associated with demand downturn for sweeteners and sugar products, Tate and Lyle moved to higher-value-added products, which would help them increase their margins. Today, they are the sole producers of Sucralose in the world. Sucralose is a low calorie /zero calorie sugar alternative used in a wide range of zero-sugar drinks and food products. According to research by The Freedonia Group1 "Increased food production and gains in value-added sweeteners, nutraceuticals and natural additives will drive US food additive demand up 4.8 percent annually through 2008. Flavors and flavor enhancers will remain the largest segment, while alternative sweeteners will grow the fastest. Grain mill products, pet food and snack food show best market prospects." Expansion in Production Capacity To double production capacity and meet the demand of sucralose, a 42m ($75m) expansion project was completed in June 2006 in the US. To help Tate and Lyle meet the global demand for Sucralose, another plant was opened in Jurong Island, in Singapore in April 2007. Utilization of Local resources The new facility at Singapore is expected to cater to the Far Eastern markets, which is predicted to be a lucrative one. Availability of skilled workers, cheap labor and tax breaks by the government are other factors, which led to the setting up of this unit in Singapore. Key Factors of success in Food Additives Industry Sucralose, the sweetener has been passed as fit for use in over 80 countries around the world and has been found to be more stable than Aspartame, the previously favoured sweetener for food manufacturers. Though derived from sugar, Sucralose is 600